If your website is your digital shop and SEO is your good behavior and clear visibility amidst competition, the SMO is having that shop in a mall with good footfall. What will that do? Not only your presence where your target market is engaging helps a lot in conversion, but your presence in a mall also generates trust in your brand. This trust in turn helps you get more sales.
Your presence on the social media channels where your ideal customer visits generate trust in their mind because now they can reach you on a personal level in case a problem comes with your product.
Whenever you get your website attached to a social media website or embed your website link in the button or add a link in the bio, it gives a backlink to your website which helps you rank even higher with SEO. Backlinks increase domain authority which makes google trust you and then he rewards you with higher rankings.
Do you wish to get some virality for your brand? Today, without SMO, virality is not possible. Your consistent posting, engagement, and activities on social media ensure that if something goes viral, it takes the entire brand up with it.
With all the things mentioned above, one thing that comes with a 100% guarantee is brand building in front of your target market and with brand building eventually comes to lead generation and sales.