Interested in conversion from your subscribed users?
Increase sales by engaging the users who have already subscribed to your newsletter or who have signed up to your platform. Get into their inbox and ensure that the current customers don't leave and your free users convert by becoming the paid customers.
Email marketing in a nutshell is reaching out to all the people who have subscribed to your free or paid services via email chains to engage them, increase their retention rate into the system and sell or upsell to them based on their current subscription status with us. We do this by running different types of email marketing automation campaigns that ensure that the user is constantly engaged within our system and his constant engagement has a conditional statement attached leading him to our desired response.
Why Should YOU Invest In Email Marketing?
If the content is king, then the data you collect is your queen on the chessboard. With data, you can always win the game no matter how many pieces are lost to save it. Email marketing is on of the best utilization method of the data that you collect of your users because you are using their digital postal address to promote your message. Hence, email marketing has been proven to be one of the most effective and most ROI-delivering traction channels that you can invest in.
Benefits of SEO
Reach the currently engaged audience you have on your platform. Anybody who has subscribed to a newsletter or signed up on your website is engaged via email marketing which helps increasing the retention rate by at least 5%.
Email marketing allows you to sort and segment different customer types and send emails based on their particular profile types to get the best desired result from the campaign.
According to Hubspot, for every $1 spent on email marketing, it generates upto $42 which is a mindblowing 4200% ROI making it one of the most effective and profitable options available in all the marketing channels.
Email marketing is best for automation and to measure customer behaviour. You can easily create automated responses to customers reactions to our email. For example- if a customer opens the email then send this email, else, wait for 24 hrs and send this email. This process also tells you your customer behaviour towards your brand.
Campaign level strategy
Email marketing client setup
Uploading, sorting, and segmenting email list
Designing required graphics (up to 10 if needed)
Copywriting and proofreading the base content by you using Artificial intelligence tools
Campaign level AB testing
Data analysis and monthly customer behavioral reports
Traction Tales is a Digital Marketing agency whose parent brand, Rudram Market Development, has 20 yrs experience in experiential marketing, exhibits, and events. Traction tales started with the aim to replicate the success Rudram got into the digital realm.